Sleepaction was created out of a love of combining diverse styles and clever ideas to provide consumers with an alternative to the run-of-the-mill, prefab furnishings which dominate the market.
The artistic intent is to refit, reuse or recycle objects beyond the scope of their designers' intentions. We focus in functional objects derived from refuse, or well-worn objects. The logic behind this focus is to reveal how imagination can lend possibilites to something that has seen better days, and how what we normally consider worthless can still hold value.
Reuse is something that must come in fashion as the years pass. Our resources lessen on the hour and as this happens the old mentality; the logic behind mass consumtion, a disposable lifestyle, becomes obsolete.